Around 80 percent of all 10-year-old girls have dieted at least once in their lives, a new study has revealed.
The data released by the ‘Keep It Real’ campaign, showed that the desire to diet has no age minimum.
The campaign, which aims to improve body-image issues in young adults, drew the staggering figures from a study by Kimberly Hepworth, titled ‘Eating Disorders Today — Not Just a Girl Thing.’
Ads for ‘Keep It Real’ also said that 53 percent of 13-year-old girls have issues with how their bodies’ look, a percentage that increases to 78 percent when girls turn 17.
Research by the National Eating Disorders Association (NEDA) has confirmed Keep It Real’s numbers.
Between 40 to 60 percent of children aged 6 to 12 are worried about how much they weigh, and 70 percent would like to slim down.
Lynn Grefe, president and CEO of NEDA, said that children suffering from eating disorders keep getting “younger and younger.”
“I’ve seen a girl as young as 8 years old on a feeding tube,” the New York Daily News quoted Grefe as telling CBS Seattle.
“It’s a serious problem,” Grefe said.
The Campaign, collaboration between Miss Representation, the SPARK Movement, Love Social, Endangered Bodies and I Am That Girl believes that both magazines and home environment are to be blamed for this trend.
“It starts in the home. Magazines are lying around family’s houses … and at newsstands and check-out counters,” Amy Zucchero, campaign director for Miss Representation, said.
“You can’t go to the grocery store without seeing an altered picture of a woman,” Zucchero added