One in four young users of Facebook, Twitter and YouTube are “bored” with the superficiality of the sites and are using them lesser day by day, a new research has found.
However, the study also found that more than a third are more enthusiastic than ever.
One in four 18-29 year-olds told Gartner that their use of social media had declined since they signed up, with many citing boredom as their reason for the decline, reports the Telegraph.
By contrast, other consumers, however, reported that their enthusiasm was unabated, as 37 per cent claimed that they were actually using social media more than they had been in the past.
In all cases, however, researchers found that “despite the strong media focus on the phenomenon of social media, our respondents did not interact more than once a month (on average) with their favourite site”.
Of those using the sites less, common reasons also included the “superficiality” of friendships online, as well as concerns about digital privacy.
The Gartner research also revealed that most users of all social media were “passive”, with looking at other users photographs the most popular occupation.
Paul Fifield, chief executive of digital marketing firm Ceros, said that “If consumers are presented with content that they’ve already seen before, they’ll quickly lose interest”.