Experts have shed light on why website redesigns make people so angry.
Experts say humans are typically creatures of habit. We get into set patterns and quickly find ourselves attached to anything we regularly interact with – whether it is a favourite mug or indeed a website.
Increasingly, as the web has become more socially driven and interactive, people feel like they have an ownership stake over the sites they visit every day.
This is why so many people have felt the need to complain about the latest major website makeover: the BBC homepage.
Basheera Khan, an internet user experience designer, noted that most people stop complaining after a while and just get used to a site’s new look and feel, as they begin to realise the benefits.
“When you create a website, or refresh an old one, you need to figure out what people actually mean when they say what they want and how to make that a reality,” the BBC quoted him as saying.
“For instance, Henry Ford [the car maker] famously said: ‘If I’d asked my customers what they wanted, they’d have said a faster horse’, which means they wanted to get to their destination faster and so he made a car,” said Khan.
The hundreds of disgruntled tax payers unhappy with the new BBC home page may enjoy it more on a mobile device, according to Khan. She thinks it’s a design much better suited to that interface.